Current Connection
Brand Identity Design
While interning with Madhouse Creative LLC I had the opportunity to design a logo and brand identity for a newly established entity named Current Connection. With Madhouse's creative team, I participated in meetings with the client and name brainstorming sessions; which all influenced my design direction.
Looking to establish an identity for an emerging local electrical supply company, I was tasked to design a new visual mark. The interlocking "links" visually convey the formation of a "current" formed by the "connection" of interlocking pieces. In addition, the inverted links reference the two C's within the name.
The colors reflect the needed safety that this industry requires; safety orange and steel blue.
